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Quick Lane

The Wales Rally GB, part of the world championship series, took place between 3rd – 6th October. At Quick Lane UK, we were delighted to sponsor driver Louise Cook as she competed in her Quick-Lane-branded Ford Fiesta R2.
We have a long-term sponsorship relationship with Louise, who aims to become the first female World Rally Champion. In 2012, she became the first woman to win the FIA Production Car Cup for Drivers of 2WD, and has also won the British Rally Championship Ladies’ title in 2010 and 2011.
The Wales Rally GB, which this year celebrated its 75th edition, is one of the most high-profile motor rallies in the UK, and marked Louise’s 13th World Rally start. The drivers covered a gruelling 194.33-mile distance over three days, from Oulton Park in Cheshire to the Denbigh Moors.
We couldn't be prouder of Louise, and co-driver Stefan Davis, who successfully battled through various conditions and technical problems to finish the rally for the second time!
We spoke to Louise following the event, who described the action from the rally:

Days 1 and 2
This year’s Wales Rally GB – unusually starting outside Wales – commenced at a high-profile ceremonial start in Liverpool City Centre, outside the famous Liver Building, and gave drivers the opportunity to meet locals and fans – and, of course, “listen to Beatles music”!
The dramas started early, however, with the rush hour traffic leading to seven minutes of time penalties of lateness on the road section and no time to fit the lamp pod to the car as planned for Thursday night Oulton Park stage, meaning the team had to compete without proper lighting.
Day two also brought its fair share of challenges for Louise and Stefan – during Snowdonia’s region of stages, the rear bearing bolts sheered on the very last corner just before the flying finish of SS3. The crew limped to the next time-control to gain maximum time to fix the car, but there was no way to re-attach the rear bearing. They were out of the rally with the hope to re-join under Rally 2 rules the next day.

Day 3
Saturday started on a much more positive note, with an exhilarating two-hour road section to the first stage down in Mid Wales. Louise commented: “I was finally unleashed, I was smiling away for the first few kilometres, listening to the notes. I was really enjoying driving after 12 months out of the car.”
Unfortunately, a slow puncture mid-stage on both the first and the second stages of the day affected stage times. Then, with no spares left, Louise had to take minimum risk for punctures in the third stage of the day. The crew headed off to Remote Tyre Fitting Zone where four new tyres were fitted, and two spares put in the boot. A re-group in Newtown meant meeting some more fans and a few minutes for an energy boost before the re-run of the second loop of the same stages.

Day 4
The focus on the final day was to ensure the team finished the event: “We had had enough dramas for one rally, so to make any silly mistakes would have just been too disappointing. I drove accordingly. It’s never nice to not fully attack the stages, but there was nothing to gain, only to lose. You have to put your ego to one side sometimes.”
Louise successfully finished the rally despite the tough challenges she faced throughout. She summed up the event:
“It was great to be back driving; I had missed being behind the wheel and I am truly grateful to everyone that made it happen, for the support of Quick Lane UK, RDS Global, United Worldwide Logistics, Michelin, Akabo Media, Cloud Systems, CMA Claims, Pharmaquipe, PSI, Be Wiser, Mouldshop and Spyder Creative. We couldn’t have done it without them.”

Well done, Louise – from all of Quick Lane UK!